Tom Norland


I wanted to design a font that I felt I would use. I wanted it to be both fantastical and industrial. 

In my first year at Goldsmiths, University of London we were given a curated tour of London’s V&A museum, and invited to choose one of the exhibits and use it as inspiration for our own design.

It’s not a T-shirt.  It’s a Schmee Shirt!  


I have a friend who volunteers for a non-profit community shop that supports young kids called the Travel Time Mart.  (  It’s a funky place that sells all kinds of humorous products, and this gave me the idea to develop my own line of humorous products and design their packaging.


"What Comes Next?" is an exploration into youth counter-culture and subculture, what defines it, ant what it looks like in its many forms.

While I was taking driving lessons in Los Angeles in the Summer of 2019, I had a driving instructor who was opening a new bar-b-que business. We got chatting and he commissioned me to design a logo for his restaurants.  He wanted the logo to be black and white, and I wanted to make it special to Los Angeles, so the shape of the shield is modelled on the famous Beverly Hills road sign.  

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