Lighting Project

For this project, I had to create an advertisement for a project using lighting effects in Photoshop. I chose to do an advertisement for Chuck Taylor All-Star Converse. I wanted to use a spotlight effect, but it didn't really deliver the effect I wanted. So I created a visual "spotlight" out of vector shapes, turned down the opacity, and blurred the edges. This made it actually look like the shoes were in a spotlight. I then used a font that I thought matched the products theme, and added a logo to make it look professional.